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Bundle types

Volume Discount

5 min read

Volume Discount bundles apply tiered pricing to a single product. The more the shopper buys, the bigger the discount.

#When to use it

  • Buy 3 save 10%, buy 6 save 20%, buy 12 save 30%.
  • Graduated pricing for wholesale or B2B orders.
  • Clearing stock by making higher quantities more attractive.
  • Products people replenish on a schedule, like supplements, cleaning supplies or coffee.

#Tiers

A Volume Discount bundle is built around tiers. Each tier has a minimum quantity and a discount. The highest tier the shopper qualifies for is the one that applies.

Example:

QuantityDiscount
Buy 2–410% off
Buy 5–920% off
Buy 10+30% off

You can add as many tiers as you like (up to 10). The last tier can be left open-ended: toggle Open-ended top tier on, and the discount applies to any quantity at or above the last tier's minimum.

#Setting one up

#Step 1: Select the product (Products)

  1. Go to Bundles, click Create bundle, then click the Volume discount goal. Pick Start blank or a template and click Continue to setup.
  2. Add the product. All its variants are covered by the same tiers. You can add up to 10 products; they all share the same tiers, and each product's quantity is counted on its own.

Variants. A product with more than one variant shows Shopper picks one and Include all. With Shopper picks one, the widget shows a variant picker. The Variant picker card sets how it looks. See Variant pickers.

Radius Bundles
Products step with one product added for Volume Discount
Products step with one product added for Volume Discount

#Step 2: Configure tiers (Discount)

  1. Under Discount Type, choose Percentage % (% off per item) or Fixed Amount (a fixed amount off per item).
  2. Not sure where to start? (shown while there are no tiers): pick one of three ready-made curves to fill your tiers, then adjust. A curve switches the discount type to Percentage % and pre-selects one tier:
    • Gentle ramp: 5%, 8%, 10% off at 1, 2, 3 items. A light nudge to increase order size.
    • Balanced: 5%, 10%, 15% off at 1, 2, 3 items. Steady incentive across quantities.
    • Aggressive: 10%, 20%, 30% off at 2, 3, 5 items. Strong incentive to hit the higher tiers.
Radius Bundles
Not sure where to start? with the Gentle ramp, Balanced and Aggressive curves
Not sure where to start? with the Gentle ramp, Balanced and Aggressive curves
  1. For each tier:
    • Set the Min Quantity, for example 2.
    • Set the discount value, for example 10%.
    • Edit the tier Title shown on the storefront. {quantity}, {discount} and {price} (the price of one unit at this tier) fill in automatically, so Buy {quantity}, pay {price} each reads "Buy 3, pay $21.21 each".
    • Under Optional Settings: a subtitle, a badge (Best Value, Most Popular or your own text) and its colour.
    • Toggle Pre-select this tier for customers on one tier to open the widget at that tier by default. Only one tier can be pre-selected: turning it on for one tier turns it off on the others. This setting affects the Quantity Slider and Savings Calculator layouts.
  2. Click Add Tier to add more pricing levels (up to 10).
  3. Keep Open-ended top tier on so the last tier's discount extends to any quantity above it.

#Tier rewards

Each tier has a Rewards row:

  • Free shipping: click + Free shipping on a tier. Shipping is free from that tier up; higher tiers show Free shipping · from 2+.
  • Free gift: click + Free gift, pick the gift product and variant, and set how many (1 to 5). The gift is added to the cart for free when the shopper reaches that tier, and removed if they drop below it. The gift must be a different product; a free unit of the same product is a BOGO offer.

The widget shows each reward on its tier, a line telling the shopper what the next tier unlocks, and a short message when a reward is added. Gifts are added by the Radius Bundles app embed, so the embed must be on in your theme; the editor warns you if it is off. The reward colour is set in the style customizer.

Radius Bundles
Discount step with three tiers and their Free shipping and Free gift reward buttons
Discount step with three tiers and their Free shipping and Free gift reward buttons

#Step 3: Customize the display (Display)

Choose one of four layouts:

LayoutBest for
Tier ListSide-by-side rows; the most informative for comparing quantity options
Pricing CardsVisual cards per tier; good for highlighting a "best value" option
Quantity SliderInteractive drag slider; opens on the pre-selected tier
Savings CalculatorShoppers type a quantity and see their savings; opens on the pre-selected tier

In the Add to cart card, choose how shoppers add the bundle:

  • Use the theme's Add to cart (default for new bundles): the tiers sit above your theme's own quantity box and button. Picking a tier sets the quantity, and your theme's button adds it. Your theme's button keeps its own text, so the bundle's button text field is hidden. If a page has no quantity box, the widget shows its own button there.
  • Use the widget's position: the tiers stay where you placed the widget block, with their own Add to cart button.

Display product name and unit price (on by default) shows the product's name and price per unit above the tiers. On the product's own page they show only when product images are on.

Radius Bundles
Display step with the four layouts and the Add to cart choice
Display step with the four layouts and the Add to cart choice

#Step 4: Review and publish (Review)

Check the tier breakdown looks correct. Set the status menu at the top of the editor to Active to go live, or keep Draft. Click Save when ready (Update when editing).

#How discounts are calculated

At checkout, the discount function counts how many of the product are in the cart and applies the corresponding tier's discount. The full cart quantity determines the tier. If a shopper has 5 units and tier 2 starts at 5, they get the tier 2 rate on all 5.

#Common mistakes

Gaps between tiers. If tier 1 ends at quantity 4 and tier 2 starts at quantity 6, a shopper buying 5 gets no discount. Check that the minimum of each tier is exactly one more than the previous tier's maximum, or use the open-ended option to avoid gaps.

Expecting quantities of different products to add up. With several products in one volume bundle, each product's quantity is counted on its own: 2 of one and 1 of another doesn't reach a "buy 3" tier. To reward any mix, use Mix & match or Buy X Get Y with any mix.

No open-ended final tier. Without an open-ended tier, a shopper who buys more than your highest tier's maximum gets no discount at that quantity. Most stores want to reward any large order.