Analytics

Reading the analytics dashboard

8 min read

The Analytics page shows how your bundles are performing: views, conversions, revenue, and health status.

#Accessing analytics

Click Analytics in the left navigation.

#Page layout

The page is titled "Bundle Analytics & Customer Insights". Along the top: when the data was last updated, Sync, and the date range picker. They apply to everything on the page.

Two large tabs sit under the title:

Overview (trends, funnel and top bundles): the KPI cards, At a glance, the main chart, the shopper funnel, top bundles and conversion performance.
Bundles (shows how many bundles, and how many need work): the KPI cards and a table of every bundle with its health.

The tabs stay pinned at the top as you scroll.

When the numbers point to a problem, a banner under the KPI cards on the Overview tab says so:

"{views} bundle views and no sales in this period": 50 or more views and no purchase.
"Most shoppers who add a bundle to the cart don't buy it": 20 or more add-to-carts, and fewer than 1 in 10 bought.

See bundles opens the Bundles tab filtered to Needs work.

#The KPI cards

Four cards show store-wide bundle metrics for the selected date range, each compared with the period just before it:

Card	What it means
Bundle revenue	Revenue from bundle purchases in the period
Orders	Orders that contained a bundle
Average order value	Bundle revenue ÷ orders
Conversion rate	The share of bundle views that turned into a purchase

Under each value, a line shows the change against the previous period, or "No activity in the previous period".

#At a glance

Four short findings for the period, such as what each bundle view earned on average, which bundle was seen most, whether any bundle has enough views and a sale to judge, and how many active bundles had no sales (View all opens them on the Bundles tab).

#The main chart

On the Overview tab, a time-series chart plots daily data for the selected period. Switch between three metrics with Revenue, Views and Purchases:

Revenue: daily revenue from bundle purchases (product prices minus bundle discounts, excluding shipping, taxes, and fees)
Views: daily count of unique bundle widget views (each customer counted once per session per bundle)
Purchases: daily count of orders containing bundle items

Hover over any point to see the exact value for that day.

Total views over time chart with the Revenue, Views and Purchases switch

#Date range

The date picker at the top right controls everything on the page: KPI cards, charts, top bundles and the Bundles table all use the same period.

Available presets:

Preset	What it covers
Today	The current calendar day
Yesterday	The previous calendar day
Last 7 days	The past 7 days including today
Last 30 days	The past 30 days including today
Last 90 days	The past 90 days including today
Last 365 days	The past 365 days including today
Last week	The previous Mon–Sun calendar week
Last month	The previous calendar month

For any other period, click a start and an end date in the two-month calendar (or type them in the boxes above it), then click Apply.

The comparison period for growth figures is always the same duration immediately before the selected range. If you pick Last 30 days, the comparison is the 30 days before that.

Date range picker with presets and a two-month calendar

#Sync

The Sync button, beside the date picker, re-fetches analytics data. The text beside it says when the data was last updated. Use it if you've just made changes and the numbers look stale.

#Performance badges

Each bundle can earn one performance badge based on its data. Badges appear next to bundle names in the top bundles list.

Badge	Trigger condition	What it means
High Converter	Conversion rate ≥ 15%, from at least the minimum views	This bundle converts views to purchases at a high rate
Revenue Star	A fifth or more of all your bundle revenue in the period, from 2+ orders	This bundle is a major contributor to your bundle revenue
Trending	Revenue growth ≥ 25% vs. the previous period	Revenue is growing fast
Hidden Gem	From the minimum views up to 100, 2+ orders, ≥ 10% conversion	Strong conversion rate, low exposure. Needs more promotion.
Declining	Revenue dropped ≥ 25% vs. the previous period	Worth investigating: pricing, product availability, or seasonal factors
High Interest	Add-to-cart rate ≥ 30%, from at least the minimum views	Shoppers are adding the bundle but not completing checkout. There may be checkout friction.

Minimum views depend on the date range: one view per day, never fewer than 10 or more than 30. So 7 days needs 10 views, 20 days needs 20, and 30 days or longer needs 30. Revenue Star compares a bundle with your other bundles, so a small store earns it too.

Trend-based badges (Trending and Declining) only appear when the previous period had at least 5 purchases. Below that floor, the percentage would be arithmetically correct but practically meaningless: a single sale in the prior period turns any ordinary week into apparent 400% growth, so no badge is shown.

When a bundle qualifies for more than one badge, only the most actionable one is displayed: Declining takes priority, then Revenue Star, High Converter, Trending, Hidden Gem, and High Interest.

Top bundles card with performance badges: Revenue Star, High Interest, Trending and Hidden Gem

#What to do with each badge

High Converter: This is working. Consider promoting it in ads or featuring it more prominently on the product page.
Revenue Star: Protect it. Don't change what's working without testing. Consider duplicating it and trying a small price variation.
Trending: Check that inventory is sufficient.
Hidden Gem: Increase traffic to that product page. Add the bundle widget to more page positions or feature the product in a collection.
Declining: Check whether any products in the bundle went out of stock, whether you recently changed the price, or whether a competitor launched a similar offer.
High Interest: High add-to-cart with low purchase rate usually means checkout friction. Check if the discount is applying correctly, or if the combined price is higher than expected.

#Health status

Each bundle gets a health classification, shown in the Health · next step column of the Bundles tab, with a short suggestion and a link to the bundle:

Status	Condition	What to do
New	Fewer than the minimum views	Wait. Not enough data yet for reliable conclusions.
Healthy	Conversion rate ≥ 8%	No action needed; monitor for trends
Needs Work	Add-to-cart rate ≥ 20% with conversion < 5%; or 100+ views with conversion < 5%; or add-to-cart rate < 10%	Review checkout flow, discount visibility, or pricing
Poor	50+ views, under 3% conversion, under 500 in revenue (your store's currency)	Consider revising the product mix, discount amount, or widget placement

The health status is calculated from live data and updates as new views and purchases come in.

Bundles tab showing health status badges: New, Healthy, Needs Work, and Poor on different bundle rows

#Shopper funnel and conversion performance

Below the main chart on the Overview tab:

Shopper funnel: from seeing a bundle to buying it. Saw a bundle, Added to cart (with the share of views), Bought (with the share of carts) and Earned (with revenue per view). A note under the bars names the biggest drop, for example "cart to purchase".
Top bundles: your best sellers in the period, ranked by revenue. See all opens the full list.
Conversion performance: view-to-cart and cart-to-purchase rates over time, with their averages.

#Top bundles

The Top bundles card on the Overview tab lists your five best-selling bundles in the period, by revenue. Only bundles with at least one sale appear. Each row shows the bundle's revenue, its conversion rate and number of orders, and a badge when it stands out, such as Revenue Star or High Converter (see Performance badges). Click a name to open the bundle editor.

See all opens the Bundles tab, where every bundle is listed with its badge in the Health column.

Bundles tab ranked by revenue, with revenue per order, orders, views, cart rate, colour-coded conversion and a health column

#The Bundles tab

The Bundles tab lists every bundle in your store, including those with too little data for the top bundles list. Filter tabs along the top narrow it: All, Needs work, No sales, Drafts with sales and Deleted, each with a count.

#Columns

Column	What it shows
Bundle	Bundle name with its status underneath. Click to open the bundle editor. Non-clickable for deleted bundles.
Revenue	Total revenue in the period, plus average order value per order
Orders	Total completed purchases
Views	Total unique widget views
Cart %	Add-to-cart rate (add-to-carts ÷ views × 100). Not sortable.
Conv %	Conversion rate (orders ÷ views × 100), colour-coded: green ≥ 5%, amber ≥ 2%, grey below
Funnel	Three stacked bars showing the shape of the drop-off from Views → Cart → Orders. Hover for exact counts. Not sortable.
Health · next step	Health badge (see Health status above) with a suggested next step. Not sortable.

The next step can carry a button. A draft or paused bundle that earned revenue reads "Earned revenue, but it isn't on your store now." with Reactivate. A bundle that needs work because of low conversion, a low add-to-cart rate or a checkout drop-off gets Edit bundle. One with more add-to-carts than views reads "Tracking looks off" with Check the bundle.

When draft or paused bundles earned revenue in the period, a note above the table says how many, with Show them to filter to them.

#Search

Type in the search field to filter by bundle name. Matching is partial and case-insensitive: "summer" matches "Summer Skincare Bundle". Clear the field to return to all bundles.

#Paging and sorting

Results are paged at 25 per page. Use the previous / next controls at the bottom to navigate.

Click any sortable column header to sort by that column; click again to reverse direction. Sortable columns: Bundle, Revenue, Orders, Views and Conv %.

#Deleted bundles

Bundles you've deleted keep their historical data, so you can compare past performance. They appear in All with a Deleted badge (the count under the table says how many), and on their own under the Deleted filter. Clicking a deleted row does nothing, since the bundle no longer exists.

#Exporting

To download this table as a CSV file, click Export CSV beside the search box. See Exporting analytics to CSV for full details.