Frequently Bought Together

A Frequently Bought Together bundle shows one main product with the add-ons shoppers usually buy with it. Shoppers can untick any add-on they don't want. The discount applies when they buy the whole set.

#When to use it

• A camera with its memory card and case, or a shampoo with its conditioner.
• A phone case with a screen protector.
• A starter kit with the refill most buyers add later.

#Setting one up

#Start the editor

1. Go to Bundles and click Create bundle.
2. Click the Frequently bought together goal (Suggest add-ons). Pick Start blank or a template (Complete the set, Recommended add-ons, Protect it), then click Continue to setup.
3. Under Pick add-ons, choose Myself to pick one main product and its add-ons, or Automatically to offer add-ons on many products at once (see Automatic offers below).

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#Choose the products (step 1 of 4: Products)

1. Click Add products and pick your main product. This is the product whose page shows the bundle.
2. Under Suggested add-ons, click Add next to any product you want to include, or Add all ({count}) to take every suggestion. You can also add products with the Add products button.

The first product in the list is the main one and is labelled Main. Every other product is labelled Add-on. To make a different product the main one, drag it to the top.

A bundle needs one main product and at least one add-on.

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#Where suggestions come from

Suggestions come from two places, and each one says which:

• Your Search & Discovery picks: products you set as "Pair it with" for the main product in Shopify's free Search & Discovery app. These are listed first.
• Bought together in N orders: products your customers have bought in the same order as the main product, based on your last 60 days of orders and every order since.

A suggestion from only a few orders says too few to rely on yet. Use your judgement on those.

A new store has no order history, so the list may be empty at first. Suggestions appear as orders come in. You can always add products yourself.

Suggestions never include draft, archived or deleted products, gift cards, or products already in the bundle.

#Set the discount (step 2 of 4: Discount)

Choose Percentage, Fixed amount, Custom price or No discount. The discount applies only when the shopper buys the main product and every add-on. The Limits card below sets a minimum order value, a maximum discount and free shipping, as for a fixed bundle.

A Frequently Bought Together bundle can't be sold as its own product, so the Bundle as product option isn't shown.

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#Display and review (steps 3 and 4)

Pick one of five layouts:

Leave the button text empty to count the items ("Add all 3 to cart"), or type your own and use {count} for the number. The totals, savings and complete-the-set lines can be edited per language in Settings → Text & languages.

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The Review step works the same as for a fixed bundle.

#What shoppers see

On the main product's page:

• The main product, then each add-on with a checkbox, all ticked to start with.
• Each item at its own price, and the bundle price for the whole set.
• If a shopper unticks an add-on, the total changes to the full price of what's left, and a line above the button says what the rest would cost and save, with an Add it link that ticks it back.
• An add-on that's out of stock starts unticked and can't be selected. The shopper can still buy the rest.

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#Automatic offers for every product

Instead of building a bundle for each product, a Frequently Bought Together bundle can pick the add-ons itself: every product it applies to gets offered the add-ons shoppers buy with it. You can run several automatic bundles, each with its own products, discount, status and schedule, for example "Jewellery 10%" next to "Home 15%".

#Create one

1. Go to Bundles and click Create bundle.
2. Click the Frequently bought together goal, pick Start blank or a template, and click Continue to setup.
3. Under Pick add-ons, choose Automatically.
4. Under Apply to, choose All products, Collections (up to 10) or Chosen products, and pick them.
5. Set Add-ons per offer to 1, 2 or 3.
6. Set the discount on the full set, as a percentage or a fixed amount, then finish the bundle as usual.

Add-ons can come from anywhere in your catalog. Apply to only decides which products get an offer.

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Use your Search & Discovery picks first puts the products you set as "Pair it with" in Shopify's Search & Discovery app at the front of each offer. It's on by default.

A product gets an offer only when there are products bought with it often enough to rely on. To include pairs seen in only a few orders, tick Include pairs seen in only a few orders. It's off by default, because nobody reviews automatic offers one by one.

To keep a product out of the offers, click Exclude products under Excluded products and pick it. It won't get an offer, and it won't be suggested as an add-on. Clear all empties the list.

You choose Myself or Automatically when you create the bundle, and it can't be changed afterwards. To switch, create a new Frequently Bought Together bundle.

#Check the offers

The app works out the offers after you save. This can take a few minutes on a large catalog. Open the bundle to see them under Offers: each product, its add-ons, where the add-ons came from, and where the offer stands:

• Showing: shoppers see this offer.
• Hidden, with "[bundle] shows instead": the product shows one of your own bundles instead. The offer appears if that bundle is paused.
• Hidden, with "[bundle] has priority": another active automatic bundle offers on this product and wins, by priority (or by discount, if your store ranks bundles by discount). The offer appears if that bundle is paused.
• Not active: this bundle isn't active, so none of its offers show.

The All, Showing and Hidden filters above the list narrow it down.

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Click Exclude on a row to leave that product out, then save.

In your bundle list, an automatic bundle has an Automatic badge, and its products column reads, for example, "Showing 412 of 500".

A product that has its own bundle keeps it. Automatic offers never replace one you built.

#Show them in your store

Activate the bundle as you would any other. Each product page with an offer shows it the same way as a bundle you built: the product, then its add-ons with checkboxes. Checkout takes the discount off only when the shopper buys the whole set. Pause the bundle to take its offers off product pages and checkout.

Offers are worked out again every day, so they follow what your customers buy.

#If you used automatic offers before

The Frequently bought together tab in Settings has moved. Your settings, discount and analytics were moved to a bundle called Automatic offers, active if your offers were shown in your store, and a draft if they weren't.

#How they appear in analytics

Each automatic bundle has its own row in your bundle analytics, with the views, add-to-carts, orders and revenue of all its offers.

#Common questions

Why doesn't a shopper get a discount on the items they ticked? The discount is for the whole set. Buying part of it is allowed, at the normal price. This keeps the offer simple, and stops anyone getting a set discount on only part of the set.

Can I change the "Add all … to save …" text? It follows your store's language. It's translated into the same eight languages as the rest of the widget.

Why does a product have no automatic offer? It has no products bought with it often enough yet, it's excluded, it isn't in the bundle's Apply to, it has its own Frequently Bought Together bundle, or it isn't active. Offers are worked out again every day, so new ones appear as orders come in.

Why are my suggestions empty? Your store needs orders that contain the main product together with other products. Orders with a single product, or with more than 15 different products, aren't counted. You can also add "Pair it with" products in Search & Discovery.